Hawaiian Airlines Community Impact
Hawaiian Airlines has a long-standing commitment to supporting the communities across Hawai‘i and throughout our network. Our approach to community engagement reflects the values of aloha and kuleana — a deep sense of responsibility to care for the people and places that have supported us for nearly a century. We invest in programs and partnerships that strengthen local communities, preserve Hawaiian culture and create opportunities for residents across the islands we call home.
Hawaiian Airlines Community Relations and Giving
Our community relations and giving efforts focus on addressing critical needs while helping to preserve our island culture and way of life. We partner with nonprofit organizations that are making meaningful differences in areas including education, health and human services, environmental conservation and cultural preservation. Through financial contributions, in-kind support and the dedication of our employees, we work to ensure that the communities we serve can thrive for generations to come. Our giving strategy prioritizes organizations with strong ties to local communities and demonstrated track records of creating lasting impact.
The Hawaiian Airlines Foundation awarded $150,000 in grants to three Maui organizations leading wildfire recovery efforts: Pūnana Leo o Lahaina, a Hawaiian language-immersion preschool working to rebuild after the fires destroyed its campus; Lahaina Public Library, a cornerstone of the West Maui community since 1956; and Treecovery Hawai‘i, which is growing and replanting trees free of charge for affected families and businesses. The grants reflect both airlines' long-standing commitment to Maui's recovery. In the first 72 hours after the 2023 wildfires, Hawaiian evacuated displaced residents and transported more than 54,000 pounds of essential supplies into Kahului, and Alaska contributed $150,000 to the Council for Native Hawaiian Advancement's Kāko‘o Maui Fund and donated over 32 million miles to support more than 650 impacted residents.
Beyond Maui recovery, Hawaiian Airlines awarded 500,000 Atmos Rewards points to each of its 14 Atmos Giving nonprofit partners — seven million points in total — to support organizations working across culture, education, environment and human services. And looking ahead, Hawaiian Airlines announced the Kahu‘ewai Hawai‘i Investment Plan, a commitment of more than $600 million over five years to modernize airport spaces, upgrade technology for both guests and employees, retrofit aircraft interiors and expand community and sustainability initiatives.
Hawaiian Airlines Employee Volunteerism and Engagement
Hawaiian Airlines employees embody the spirit of aloha through their commitment to community service. Our team members volunteer thousands of hours each year, supporting causes that matter to them and their communities. Through our Monthly Team Kōkua volunteer events, employees come together regularly to give back, fostering a culture of service and strengthening our collective impact. From participating in land restoration efforts to mentoring students and supporting cultural events, our employees bring their time, talent and passion to organizations across Hawai‘i and beyond. We encourage and facilitate these volunteer efforts because we believe that engaged employees who are connected to their communities create stronger bonds between Hawaiian Airlines and the people we serve.
In 2025, Team Kōkua volunteers logged over 2,000 hours, supporting causes that span cultural preservation, environmental stewardship and community care. One highlight of Team Kōkua activations was in February 2025, we engaged guests, employees and the community with the Hawaiian language and in intimate learning experiences during Mahina ‘Ōlelo Hawai‘i (Hawaiian Language Month). The community and cultural relations team organized expert workshops, language lessons and volunteer activations centered on the principle of "launa" — to socialize or connect. The celebration took to the skies with a first-ever bilingual flight between Kahului and Seattle, where inflight and gate announcements were made in both ‘Ōlelo Hawai‘i and English. The spirit of launa extended further still, as Hawaiian and Alaska Airlines employees gathered for a language class at SeaTac headquarters and later at Anchorage Airport, where a visit to the Alaska Native Heritage Center sparked a meaningful exchange between Indigenous cultures. "Language becomes the vessel by which we build connection," reflected one team member. Hawaiian Airlines later contributed $2,500 to Kāhuli Leo Leʻa, proudly affirming its support for the nonprofit’s efforts to preserve, share, and expand cultural knowledge through the power of mele (song).