Welcome
About this Report
This report primarily covers our corporate impact for our 2025 fiscal year, January 1 to December 31, 2025, except where noted. Unless noted as Alaska Air Group (AAG), this report focuses on the operations of Alaska Airlines (Alaska), Hawaiian Airlines (Hawaiian) and Horizon Air (Horizon). McGee Air Services is represented in the emissions inventory and in AAG consolidated metrics in the Appendix. This report aligns with the Airlines Industry Standard by the Sustainability Accounting Standards Board (SASB) and we’re moving towards alignment with the International Sustainability Standards Board’s (ISSB) International Financial Reporting Standard (IFRS) S2 climate-related disclosures. Throughout this report, you’ll find SASB and IFRS disclosures codes tagged under relevant sections.
Safe Harbor
This report may contain forward-looking statements subject to the safe harbor protection provided by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by our forward-looking statements, assumptions, or beliefs. For a discussion of risks and uncertainties that may cause our forward-looking statements to differ materially, see Item 1A of the Company's Annual Report on Form 10-K for the year ended December 31, 2025. Some of these risks include competition, labor costs, relations and availability, general economic conditions, increases in operating costs including fuel, uncertainties regarding the ability to successfully integrate operations following the acquisition of Hawaiian Holdings, Inc. and the ability to realize anticipated cost savings, synergies, or growth from the acquisition, inability to meet cost reduction and other strategic goals, seasonal fluctuations in demand and financial results, supply chain risks, events that negatively impact aviation safety and security, cybersecurity risks, and changes in laws and regulations that impact our business. All of the forward-looking statements are qualified in their entirety by reference to the risk factors discussed in our most recent Form 10-K and in our subsequent SEC filings. We operate in a continually changing business environment, and new risk factors emerge from time to time. Management cannot predict such new risk factors, nor can it assess the impact, if any, of such new risk factors on our business or events described in any forward-looking statements. We expressly disclaim any obligation to publicly update or revise any forward-looking statements made today to conform them to actual results. Over time, our actual results, performance or achievements may differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, assumptions or beliefs and such differences might be significant and materially adverse.
Operating With Excellence
Ben Minicucci Chief Executive Officer and President of Alaska Air Group
Welcome to our 2025 Impact Report.
This report explains how Alaska Air Group — Alaska Airlines, Hawaiian Airlines, Horizon Air and McGee Air Services — shows up for the people and communities who rely on us, and how our investments in safety, care and performance translate into measurable outcomes that strengthen the business and allow us to perform and adapt over time.
We publish this annual report for a simple reason: responsibility. A similar term in the Hawaiian language is kuleana, which signifies accountability, privilege and stewardship for what we care for. This report shows what we did, what we learned and where we still have work to do. It’s also how we build trust by showing clearly how we operate, the tradeoffs we make and how we perform.
Our impact goals drive accountability through transparency.
It all starts with our foundational values, which you’ll see throughout this report: Own safety. Do the right thing. Be caring and kind. Deliver performance. We set goals and measure progress because that’s how we get better over time. As an engineer, I believe that what gets measured gets managed. This discipline helps us focus priorities, drive execution and align across our growing global organization. It also creates accountability through transparency, including where we fall short. Our new 2030 impact goals inform decisions across our business and operations, and they’re already shaping strategy and actions as we build for the long term.
After a transformative year, the scale of our responsibility continues to grow.
2025 was one of the most transformative years in our history. Credit to our team for achieving significant integration milestones, which also serve as a foundation for what we’re building as a fourth-largest global carrier in the U.S. We brought Alaska and Hawaiian together as two strong and distinct brands operating on a single platform. We carried more than 58 million people on more than 543,000 flights. We placed our largest fleet order ever, added flights to Asia and Europe and brought Hawaiian Airlines into the oneworld® alliance. Our work is making a difference for more people across a larger part of the world.
Our balanced approach serves everyone who depends on us.
In a volatile industry, we’ve found success by taking a balanced approach. Our responsibility is to deliver value for everyone who depends on us – offering strong careers for our people, taking care of our guests, serving our communities and being good financial stewards for our shareholders. When we deliver across each of these consistently, the business is stronger and more durable over time. We’ve kept honing this approach over the years, which has helped us grow and gain the reputation we have today.
Thank you for taking the time to read this report, for caring about what we do and for holding us to a high standard.
Ben Minicucci
CEO and President
Alaska Air Group
Diana Birkett Rakow
EVP of Alaska Airlines and CEO of Hawaiian Airlines
Ryan Spies
Managing Director of Sustainability at Alaska Airlines
Impact at Alaska: Leaders in Conversation
As we prepared our final progress report on our 2025 impact goals and finalized our new combined 2030 impact goals, Ryan Spies and Diana Birkett Rakow sat down to share both achievements and the lessons that will shape our path forward. Listen in! Download the transcript here.
Diana Birkett Rakow
EVP of Alaska Airlines and CEO of Hawaiian Airlines
Ryan Spies
Managing Director of Sustainability at Alaska Airlines
Impact at Alaska: Leaders in Conversation
As we prepared our final progress report on our 2025 goals and finalized our new combined 2030 goals, Ryan Spies and Diana Birkett Rakaw sat down to share both achievements and the lessons that will shape our path forward. Listen in! Download the transcript here.
About Us
Alaska Airlines and Hawaiian Airlines share rich histories of connecting people and commerce in communities that are uniquely reliant on air travel. The history and experience of each company has infused in our culture the imperative of safety, a sense of responsibility and an acute awareness of how interconnected we are.
Together, we work to deliver value for all our stakeholders, while maintaining the distinct Alaska Airlines and Hawaiian Airlines brands that people know and love today. More than 30,000 employees bring our shared values to life every day by owning safety, doing the right thing, being caring and kind and delivering exceptional performance.
In 2025, Alaska Airlines and Hawaiian Airlines reached a major milestone by securing a single operating certificate from the U.S. Federal Aviation Administration, officially uniting as one airline. Together, we are creating value for our customers and communities in a way that no other U.S. airline has by building one unified network, loyalty and systems while continuing to honor and invest in two strong and beloved brands built on 90+ years of service.
As we continue to build on our legacy and become stronger together, we are:
- Providing best-in-class operations - Our airlines finished 2025 at #2 in completion rate and #2 in on-time performance.
- Expanding our network - In 2025, we began selling new international routes between Seattle and Rome, London and Reykjavík, with the first flights scheduled to operate in Spring 2026. We are also offering flights in six foreign currencies and recently unveiled our Japanese-, Korean- and Italian-language websites, helping drive point of sale outside of the United States to support our expanding international service.
- Providing one platform experience for our guests through our shared Passenger Service System, which unifies bookings, websites and the mobile app, as of April 2026.
- Holding ourselves accountable - In this report, we share the results of our 2025 Impact Goals and have set new 2030 Impact Goals as one combined company.
- Strengthening as one team - We united our team around shared values and commitments, while recognizing the distinct cultures, traditions and communities each brand represents. We’ve combined programs, initiatives and operating systems, integrating best-in-class practices from each organization.
We believe that creating long-term value requires us to hold ourselves accountable for our impact on people, places and the planet—and to innovate for a strong and durable future. Our founders were driven by a sense of taking care of all those who depend on us. That is not just our history that we look back at — it is also our present and the key to our future.
Our Company At-a-Glance
Revenue
Guests
Destinations throughout North America, Latin America, Asia and the Pacific
Aircraft
Departures
Employees
Our Shared Values & Our Brand Promises
Both Alaska and Hawaiian engender deep loyalty among our guests, making it essential that we preserve and strengthen that trust as we pursue our vision of connecting people to the world through a remarkable travel experience grounded in safety, care and performance. Our shared values guide how we show up for one another, our guests, and our communities, while our brand promises define the commitments we uphold. As we transform our organization at a pivotal moment, these foundations help us build a stronger, more resilient company that delivers value for decades to come.
Our Shared Values
Own safety
We each take personal responsibility for keeping our team and guests safe.
Do the right thing
We have trust in each other and are empowered to take ownership of the situation.
Be caring and kind
We take pride in always being generous, considerate and serving the needs of others.
Deliver performance
We perform at the highest level while always looking for better ways to succeed as a team.
Alaska brand promise: Take care around the world
- Guest first: We consistently deliver to guests’ needs, bringing empathy and ease to every interaction to make their travel experience as effortless as possible.
- Quality obsessed: Every product and experience is thoughtfully crafted to make each touchpoint feel premium and meaningful, no matter where you sit.
- Generosity minded: We deliver outsized value with industry-leading loyalty benefits and premium products that go above and beyond what you pay for.
Hawaiian brand promise: Connecting people with aloha
- Mālama: We care deeply for the people and places we serve while preserving, honoring and strengthening the spirit of Hawai‘i.
- Ho‘okipa: As hosts, we welcome you into our home. We create genuine moments of connection by sharing our culture, stories and aloha.
- Po‘okela: We commit to excellence, challenging ourselves to make every journey an effortless and remarkable experience.
Alaska brand promise: Take care around the world
- Guest first: We consistently deliver to guests’ needs, bringing empathy and ease to every interaction to make their travel experience as effortless as possible.
- Quality obsessed: Every product and experience is thoughtfully crafted to make each touchpoint feel premium and meaningful, no matter where you sit.
- Generosity minded: We deliver outsized value with industry-leading loyalty benefits and premium products that go above and beyond what you pay for.
Hawaiian brand promise: Connecting people with aloha
- Mālama: We care deeply for the people and places we serve while preserving, honoring and strengthening the spirit of Hawai‘i.
- Ho‘okipa: As hosts, we welcome you into our home. We create genuine moments of connection by sharing our culture, stories and aloha.
- Po‘okela: We commit to excellence, challenging ourselves to make every journey an effortless and remarkable experience.